"A place to trade ideas on a number of different topics!"

Archive for November, 2012

Nov
21

Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Excellent book. Focuses on sales methods and sales strategy throughout the book. Also, it has a lot of case studies that are extremely helpful. The signs in the zoo and the new coke were some of my Whitehat Copycat Money Making Club! favorite things he wrote about. This book also talks about the powers of marketing and psychology and how they can work together to make products seem more attractive. You should pick this book up! zp8497586rq

Nov
21

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins

I just finished this book today. It’s an excellent book and it goes into detail about what makes good companies great. One excellent point it makes is it’s just as hard to make a good company as it is a great one. I really enjoyed how Jim Collins talked about the hedgehog concept and level 5 leaders – something every GREAT company needs to have. Additionally, it’s stressed that your company should always concentrate on doing what it does best. I can’t wait to read his other book, Built to Last. I highly recommend this book to anyone in any

Continue Reading

Nov
21

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated) by Timothy Ferriss

This is the best book I have read in years, by far. I previously liked Tony Heish's book about Zappos as one of my favorite books, but this is better. I did buy this book for the reviews, and I thought it would be one of those books about working less and utilizing your skills. Not so, Tim Ferriss is brilliant. He's done more than most of us at the ripe age of 34. He's an excellent marketer and I have started to read his blog regularly. In the book Ferriss uses the acronym DEAL for the four main chapters.

Continue Reading

Nov
21

Tribes: We Need You to Lead Us by Seth Godin

Fun book, but I didn't think it was one of Godin's best. I really liked Lynchpin the best. Seth Godin is incredibly smart, he has an incredible business mind and one of the things he does the best is he is able to “see the big picture.” I found Tribes to be a lot about seeing the big picture from a community standpoint. He has the catch phrase, “We need you to lead us” which is funny but true at the same time. A tribe is any group of people, large or small that is connected to one another, a

Continue Reading

Nov
21

Outliers: The Story of Success by Malcolm Gladwell

Excellent book by Gladwell. Really enjoyed it, he talks about why things are the way they are and how certain things may contribute to the way the things are the way they are that many can't see. I really enjoyed his synapsis of the Hockey players in the NHL and what months they were born in, and why they seemed to excel more than the others. Here is a brief overview of that: “In Canada, the eligibility cutoff for age-class hockey programs is Jan. 1. Canada also takes hockey really seriously, so coaches start streaming the best hockey players into

Continue Reading